Do you run Google Ad Words or other pay-per-click advertising for your business?
Do you run Google Ad Words or other pay-per-click advertising for your business?
If so, did you set up the accounts and have someone managing it or did you have an outside agency set it up for you?
Is the money you spend monthly all going towards clicks or is some being pocketed by the agency?
Many small business owners still don’t understand the value of their online presence, are totally unaware of their online reputation and have fallen prey to “online marketing experts”. Unfortunately, these experts target small local businesses that need to be online but don’t have the time or expertise to do it themselves. And once in their hands, it is very hard to regain control. For example:
A small business owner was spending £500 per month in pay-per-click campaigns but had no idea what keywords they were bidding on, how much each keyword cost or how much of this money was actually being spent on clicks.
Lesson learned: Set up your PPC accounts directly with a credit card and work with someone who can set up and manage your campaigns through your account.
Another was unaware that his domain name was expiring and his web developer chose not to tell him. His website and email disappeared, the domain expired and the business has to wait the redemption period (about 30 days) for him to register it under his own name. Unfortunately, in 30 days Google will have dropped many of his website’s pages from the index and when the site returns, it will basically have to start over.
Lesson learned: Never let someone else register your domain name unless you are totally confident that you can trust that person. Someone you trust will most likely tell you to register it yourself.
When you hire an external resource to help you with your online marketing, just remember to think through what happens if you decide to stop working with them.
1. Do you still have access to your accounts?
2. Can you take over the management of the campaigns?
3. Will remnants of these efforts remain long after your relationship with these agencies end, such as phone numbers you don’t own showing up associated with your business in the search results?
4. Will your online presence remain visible on the Internet or will you need to start over?
Call me today for a free 30 min consultation on your on line presence 07743444293
